Privacy Policy

1. Policy Updates and Notifications

We may periodically update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When significant changes occur, we will:

• Post the updated policy on our website
• Revise the "Last Updated" date at the top of this document
• Notify you via email or prominent website notice when legally required
• Provide additional notice for material changes affecting your rights

2. Personal Data We Collect

The type and amount of personal information we collect depends on how you interact with our Services. We gather information through three primary channels:

Information You Provide Directly

When you engage with our Services, you may voluntarily provide:

• Order Information: Full name, billing and shipping addresses, email address, phone number
• Account Details: Username, password, account preferences, and profile information
• Communication Data: Messages sent through our contact forms, customer service inquiries, and support correspondence
• Review Content: Product reviews, ratings, and feedback you choose to share
• Marketing Preferences: Email subscription choices and communication preferences

Information Collected Automatically

Our website automatically gathers technical and usage information, including:

• Device Information: Device type, operating system, browser type and version
• Network Data: IP address, approximate geographic location, internet service provider
• Website Usage: Pages visited, time spent on site, navigation patterns, search queries
• Shopping Behavior: Items viewed, cart activity, purchase history, product preferences

Third-Party Sources

We may receive information about you from trusted partners and service providers:

• Shopify Platform: E-commerce infrastructure and payment processing data
• Payment Processors: Transaction verification and fraud prevention information
• Analytics Services: Website performance and user behavior insights via Google Analytics
• Review Platforms: Product feedback and rating management tools

3. How We Use Your Personal Information

We process your personal data for specific purposes, each with a lawful basis under UK GDPR:

4. Cookies and Tracking Technologies

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. However, we may share your data in the following circumstances:

Service Providers and Partners

• Shipping Companies: To deliver your orders safely and efficiently
• Payment Processors: Shopify Payments and other secure payment platforms
• Technology Partners: Website hosting, analytics, and technical support services
• Review Management: Third-party platforms that manage product reviews and ratings
• Marketing Services: Email marketing and promotional campaign management

Legal and Business Requirements

6. Data Security and Protection

7. Data Retention and Disposal

We retain your personal information only as long as necessary for legitimate business purposes:

• Active Customers: Throughout your relationship with us and as needed for ongoing service
• Order Records: Maintained for warranty, returns, and legal compliance requirements
• Marketing Data: Until you unsubscribe or request removal
• Analytics Information: Typically anonymized and retained for business improvement purposes

When data is no longer needed, we securely delete or anonymize it according to industry best practices.

9. Third-Party Websites and Links

Our website may contain links to external sites not operated by Fiorenza Fashion. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices or content. We recommend reviewing the privacy policies of any external sites you visit.

10. Children's Privacy Protection

Fiorenza Fashion does not knowingly collect personal information from individuals under 16 years of age. Our Services are not designed for or directed at children. If we become aware that we have collected personal data from a child without appropriate consent, we will take immediate steps to delete such information.

11. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK where data protection laws may differ. When we make such transfers, we implement appropriate safeguards including:

• Standard Contractual Clauses approved by UK authorities
• Adequacy decisions for countries with equivalent protection standards
• Other legally approved transfer mechanisms as appropriate

12. Complaints and Disputes

If you have concerns about how we handle your personal information, please contact us first using the details below. We take privacy seriously and aim to resolve issues promptly. If you're not satisfied with our response, you may file a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.